Gravitas

PROJECT — Visual Identity, Stationery Design, Presentation Design
ROLE— Designer
Client — GRAVITAS
YEAR — 2024

Gravitas embodies transformation and purposeful leadership, offering tailored strategies to solve complex business challenges while aligning people, purpose, and profitability. Rooted in values like stewardship and aroha, Gravitas thrives on connecting human engagement to business success. With founder Tracey Taylor’s expertise, the brand empowers leaders to navigate change and foster high-performance cultures.

Visually, Gravitas' identity is anchored by its logo, symbolising resilience and dynamism. Inspired by the Latin delta symbol—representing change—it underscores the brand's role as a catalyst for growth. Gravitas stands for turning challenges into opportunities, merging strategic depth with heartfelt leadership.

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